Dr. Javier Ruiz,
When physical contact is not an option
Dr. Javier Ruiz is an andrologist resident in Barcelona. He is always focused on the most human side of his job and what wellbeing means to his patients. One day, he came with an idea: when physical contact is not an option, with a 4D ultrasound and picture printing, it makes it possible for the visual impaired to get to know their babies before being born or get to see family and friends once that have passed away. And that’s how the startup Factions came to life.
All text is set in large type to ease the legibility for the visually handicapped, also Braille alphabet is applied in various supports such as the business cards.
The digital elements have been programmed according to the latest accessibility standards.